Homes Built
Multi-Family Units Under Development
Acres Developed
Golf Holes Developed

In 1963, William Bone founded Sunrise Company.  In the decades since, Sunrise has constructed over 16,000 homes and condominiums, co-developed two resort hotels and developed 15 resort communities, numerous apartment buildings,  office buildings, shopping centers and commercial hotels.  Today, Sunrise Company is one of the nation’s most respected developers, with communities ranging from multi-family apartments to fractional residence clubs to luxury private club communities to primary home communities.  Sunrise Company is continually pursuing new opportunities in some of the country’s fastest growing markets.


Currently Under Development

Sunrise Luxury Living

Sunrise Luxury Living specializes in the acquisition, development, construction and management of luxury multi-family residential properties in the Southwestern US. Read more

Dancing Bear Aspen

Dancing Bear Aspen is a luxury fractional residence club in the Aspen, Colorado.  Read more

Toscana Country Club

Toscana Country Club is a private equity club and luxury residential community in Indian Wells, CA. Read more

Sunrise Pacific

Sunrise Pacific builds primary home communities in Southern California. Read more

Past Developments

Royal Oaks Country Club

850 Homes • 490 Acres • 18 Hole Golf Course • 7 Tennis Courts • 48,000 sq. ft. Main Clubhouse • 11,600 sq. ft. Sports Club Read more

Siena - Active Adult

1,900 Homes • 667 Acres • 18 Holes of Golf • 6 Tennis Courts • 39,000 sq. ft. Community Center • 15,900 sq. ft. Fitness Center and 13,500 sq. ft. golf clubhouse Read more

Red Rock Country Club

1,100 Homes • 738 Acres • 36 Holes of Golf • 9 Tennis Courts • 44,000 sq. ft. Clubhouse • 10,000 sq. ft. Sports Club Read more

Indian Ridge Country Club

1,068 Homes • 640 Acres • 36 Holes of Golf • 14 Tennis Courts • 42,000 sq. ft. Clubhouse • 22,000 sq. ft. Sports Club and Spa Read more

East Lake Greens

3,300 Homes • 1,000 Acres • 18 Holes of Golf • 10 Tennis Courts • 6,000 sq. ft. Clubhouse • High School, Middle School and numerous community parks Read more

Marriott Desert Springs

900 Rooms • 400 Acres • 36 Holes of Golf • 20 Tennis Courts • 4 restaurants, resort retail and 50,000 s.f. of meeting rooms Read more

PGA West

1,574 Homes • 316 Acres • 72 Holes of Golf • 23 Tennis Courts • 120,000 sq. ft. in three Clubhouses Read more

Palm Valley Country Club

1,274 Homes • 433 Acres • 36 Holes of Golf • 19 Tennis Courts • 85,000 sq. ft. Clubhouse, sports center and health spa Read more

The Lakes Country Club

902 Homes • 316 Acres • 18 Holes of Golf • 15 Tennis Courts • 38,000 sq. ft. Clubhouse Read more

Monterey Country Club

1,206 Homes • 375 Acres • 27 Holes of Golf • 19 Tennis Courts • 27,000 sq. ft. Clubhouse Read more

Rancho Las Palmas

858 Homes • 325 Acres • 27 Holes of Golf • 25 Tennis Courts • 19,000 sq. ft. Clubhouse • 465-room Marriot Resort Read more

Sunrise Country Club

746 Homes • 190 Acres • 18 Hole Golf Course • 13 Tennis Courts • 12,000 sq. ft. Clubhouse Read more



William Bone, Founder and Chief Executive Officer

William Bone founded Sunrise Company in 1963 and is Chairman of the Board and Chief Executive Officer of Sunrise Company.

He is a nationally recognized expert in resort residential, hotel and recreation development having developed twelve country club communities, built over twenty golf courses, constructed more than 12,000 homes, built two resort hotels and developed numerous office buildings, shopping centers and commercial hotels. He is frequently sought as a speaker on how to successfully design, develop and market these types of real estate projects.

Born in Bakersfield, California, he received a B.A. in economics from Stanford University in 1963 and an M.B.A. from Harvard University Graduate School of Business Administration in 1965. He has served as a Director/Trustee of the Building Industry Association/Greater Los Angeles Chapter; Stanford Club of Los Angeles; World Vision, Inc.; Fuller Theological Seminary; Eisenhower Medical Center; Dunn School; Bighorn Research Institute; College of the Desert Endowment Campaign for Educational Excellence; Los Angeles Music Center; La Quinta Girls and Boys Club; Friends of the Bob Hope Cultural Center; Marshall Industries; Coachella Valley School District Foundation, Palm Desert Foundation; Bob Hope Chrysler Golf Classic; the University of California Riverside Foundation; Vice Chairman of the Urban Land Institute and Chairman and Founder of the Coachella Valley Friends of the University of California.

In 2003, Mr. Bone received the “Legends” Award from the National Association of Homebuilders. In 1992 he was inducted into the California Building Industry Association Hall of Fame and also received the College of the Desert’s Alumni Association Hall of Fame Award for community leadership. In June 1991, Mr. Bone was honored by the Desert Area, Riverside County chapter of the Building Industry Association (BIA) for his extraordinary contribution to post secondary educational opportunities for the Coachella Valley residents. In addition to being selected 1991 Citizen of the Year by the Boy Scouts, Mr. Bone was awarded the Palm Springs Life Magazine’s Builder of the Decade of 1988.


Randall Bone, Chief Executive Officer

As Chief Executive Officer of Sunrise Company, Randall Bone brings more than 20 years of hands on experience in the development of more than $2.5 billion dollars in real estate development projects including highly successful residential communities, commercial and multifamily development. Starting his career in construction, Mr. Bone has moved through the critical path of project management, finance and new project start ups, building extensive experience in each aspect of the project development cycle and providing hands-on, detail oriented leadership and an ongoing commitment to the “Evolution of Excellence” which is responsible for the success of Sunrise’s distinctive, award winning communities and homes.

Mr. Bone is a Trustee of the Urban Land Institute (ULI) and a past member of ULI’s Board of Directors. Mr. Bone is the founding Chapter Chair of the Aspen Chapter of the Young Presidents Organization (YPO). Mr Bone is a past Chairman of the Recreational Development Council. Mr. Bone is a member of the Aspen Institutes Board of the Vanguard Society of Fellows and is a member of the Board of Aspen Country Day School in Aspen, Colorado.

Mr. Bone graduated Cum Laude from the University of California at Los Angeles with dual B.A. degrees in Economics and Philosophy, with departmental honors, while Minoring in Physics. Mr. Bone later received his M.B.A. with High Distinction as a Baker Scholar from The Harvard University Graduate School of Business Administration.


Phillip Smith, Jr., President and Chief Operating Officer

Phillip K. Smith, Jr., is the President and Chief Operating Officer of Sunrise Company. Mr. Smith is responsible for the day to day operations of the Coachella Valley Division in the Palm Springs desert resort area of Southern California.  He also serves as a member of the Company’s Senior Management Team and provides direction on legal affairs, risk management, community development issues and other aspects of the business.

Before joining Sunrise Company in 1980, Mr. Smith was a partner in the Los Angeles law firm of Greenberg, Glusker, Fields, Claman & Machtinger where he specialized in the legal aspects of real estate development and was a member of the Management Committee.

Mr. Smith is a member of the Urban Land Institute and Board Member and past president of the Desert Valleys Builders Association. He is a Trustee of the Family YMCA of the Desert, a Director of Indian Wells Town Hall and the Coachella Valley Economic Partnership and a former Board Member of the Palm Valley School.

Mr. Smith received a B.A. in International Relations from the University of California at Los Angeles and a J.D. from Stanford University School of Law.


Dirk Gosda, President of Southwest/Mountain Region

Dirk Gosda is the President of Sunrise Company’s Southwest/Mountain Region. In addition to being responsible for overall operations of Sunrise Company in the Southwest/Mountain Region, Mr. Gosda is also responsible for the acquisition of properties for Sunrise Company. Previously, Mr. Gosda served as the President of the Las Vegas and Houston Divisions for Sunrise and was instrumental in moving Sunrise into those new regions.

Before joining Sunrise Company in 1997, Mr. Gosda spent over ten years as Founder and President of Jesbet Corp., the managing partner in Northlake, a 1,600-acre land development project in Los Angeles County, California. While there, he was responsible for all aspects of pre-development engineering, land planning and successful entitlement of the property for a 3,983 unit, master-planned, golf course community.

During his career, Mr. Gosda has served in many civic, charitable and political capacities including Los Angeles County Parks and Recreation Commissioner and President of the Castaic Chamber of Commerce. He also served on the Board of Trustees for the Castaic Union School District and chaired the North County Transportation Coalition. Mr. Gosda has received numerous awards for his civic endeavors including the Melvin Jones Award from the Lion’s Club and Man of The Year in 1992 by the Castaic Chamber of Commerce. Mr. Gosda received a B.A. in Accounting from the University of Houston and a CPA. He is an active member of the Urban Land Institute and Treasurer of the Snowmass Chapel Board of Trustees.


Jim Hinton, Managing Principal, Sunrise Luxury Living

Jim Hinton is the Managing Principal of Sunrise Luxury Living and has over 25 years of experience in commercial real estate and has focused exclusively on multifamily assets for over 20 years.

Before starting Sunrise Luxury Living, Mr. Hinton was the Senior Vice President of Real Estate Investments (REI) at Camden Property Trust, one of the largest public Real Estate Investment Trusts (REIT) in the United States, Mr. Hinton’s primary responsibilities included overseeing all facets of multifamily investments including, but not limited to, financing, development, acquisition and disposition of multifamily communities.  Mr. Hinton also led the company to strategically acquire core land parcels for future development and/or commodity warehousing.Between 1993 – 2003, the REI team led by Jim Hinton developed 58 projects totaling over 20,000 units with a value of over $2.2 billion.  In 2003, Mr. Hinton also assumed responsibility for acquisitions and dispositions directly overseeing the REI team as it acquired and disposed of over $416 million in assets. Mr. Hinton has acquired, developed and sold properties in over 23 states in the U.S.

Prior to joining Camden, Mr. Hinton was employed with J.E. Roberts Co. acquiring  real estate portfolios for  the Goldman Sach’s Whitehall Funds. Mr. Hinton received his Bachelor of Business Administration degree in real estate finance from the University of Texas in 1978.  He is a licensed real estate broker in the State of Texas and the State of California.


Shawn M. Baldwin, President of Pacific Region

Shawn Baldwin is President of Sunrise Company’s Pacific Region and has an extensive background in residential real estate development and has served in various capacities of increasing responsibility for the Baldwin Companies and Pacific Coast Communities.

Specializing in single-family and master-plan development, he has crafted an expertise in the planning, design, construction and marketing of diverse product offerings, ranging from entry-level to move-up to luxury product segments. Shawn Baldwin established the Pacific Division of Sunrise Company to serve the Southern California markets of Los Angeles, Orange County, San Diego, Inland Empire, and other emerging markets within this geographic area. His long term vision is to extend the quality of the Sunrise brand into complementary types of development such as retail, office and high density apartments.

Shawn is a member of the Urban Land Institute (ULI) and Young Presidents Organization (YPO). He is a graduate of the University of Southern California.


Paul Levy, President Club Operations and Development

Paul K. Levy, is the President of Club Operations and Development for Sunrise Company. In addition, he serves as the Chief Executive Officer and General Manager of Toscana Country Club.

In November of 2012, Paul was elected to serve as Secretary of the PGA of America which was the culmination of over twenty-five years of service and commitment to his association, the game and industry. As of November of 2014, he was elected to serve as Vice President for two years. He is in line to be the President of the world’s largest working sports association in 2016. Elected to PGA membership in June 1986, and Paul has served in a leadership capacity at both the Section and National levels since 1992. From 2004 to 2008, he was a member of the PGA Board of Control. Since 2010, Mr. Levy has served on the National PGA Employment Committee and on the PGA Member Relations Committee.

Serving as President of the Southern Texas PGA Section from 1998 to 2000, Paul has been a recipient of the 2000 Southern Texas PGA Golf Professional of the Year award, along with being a three-time Section PGA Junior Golf Leader recipient (1992, ’93, ’98); earning the 1999 Section Bill Strausbaugh Award; and the 1997 Section Merchandiser of the Year for public facilities.

From 1999 through 2004, Mr. Levy served as General Manager and PGA Director of Golf at Royal Oaks Country Club in Houston, Texas. Later that year, he became Senior Vice President of Club Operations for Sunrise Company. In 2004, Mr. Levy moved to Southern California, where he now serves today as CEO and General Manager. In 2008, he became the President of Club Operations and Development.

In 1992, he founded PKL Golf Group Company, a golf management and development company, and served as its president and CEO. A native of New Orleans, Levy is a 1983 graduate of Louisiana State University, where he was a three-year member of the Tigers Golf Team.

Julie Bloom, Vice President of Marketing

Julie Bloom is the Vice President of Marketing for Sunrise Company and is responsible for strategic planning and driving marketing initiatives that include customer and brand strategy, media planning, digital platforms, CRM, creative and design development, marketing communications, public relations, events and partnerships. She also serves as a member of the Company’s senior management team and provides guidance on corporate communications, technology, market and consumer research, investor relations and data analytics.

Before joining Sunrise Company in 2001, Mrs. Bloom was employed by Goswick Advertising where she specialized in real estate development marketing. She brings a creative, technical and hands on approach to marketing the Sunrise communities. Mrs. Bloom is a graduate of Northern Illinois University and Clemson University, where she received a Masters degree.

Contact Us

Corporate Office: 300 Eagle Dance Circle • Palm Desert, CA 92211 • 760-772-7227

Media Contact:
Julie Bloom, Vice President Marketing
Phone: 760-772-7000
Human Resources:
Contact: Ann Stevenson, Vice President, Human Resources
Phone: 760-772-7227
Sunrise Company Employee Handbook

Links to Divisions/Communities:

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